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Decentralized Masters was founded in 2022 during a period of rapid expansion in decentralized finance markets The company was formally incorporated as an LLC and established its headquarters in the United Arab Emirates positioning itself strategically in a jurisdiction recognized for financial innovation and digital adoption

The founders Tan Gera and Salim Elhila brought distinct but complementary expertise Tan Gera a CFA charterholder with a background in financial markets and investment banking sought to merge institutional portfolio management principles with digital assets Decentralized Masters info an AI strategist and entrepreneur had previously built successful Web2 and Web3 ventures generating over 100 million in sales Together they aimed to design an education platform capable of bridging traditional finance principles with DeFi opportunities

Since its launch Decentralized Masters has expanded to a staff of 120 fulltime professionals including analysts mentors and technical experts By 2025 it reported more than 4000 verified members and a combined community net worth exceeding 4 billion as highlighted in corporate communications and industry profiles

Tan Gera CFA is a finance professional and entrepreneur recognized for bringing institutionalgrade portfolio strategies to the digital asset world Educated across multiple continents and fluent in four languages Tan worked in global investment banking before cofounding Decentralized Masters He is a contributor to Nasdaq and other financial publications where he discusses trends in digital assets portfolio management and longterm wealth resilience

Tan has described his transition from traditional finance into DeFi as an intentional pivot away from legacy systems he saw as outdated and exclusionary Through Decentralized Masters he advocates for financial sovereignty and selfmanaged portfolio construction using tokenized assets

Salim Elhila is a serial entrepreneur engineer and AI strategist He has founded and scaled multiple ventures collectively generating more than 100 million in revenue With a background in mathematical modeling and artificial intelligence Salim has applied his expertise to both business growth and decentralized finance innovation

Salims role at Decentralized Masters emphasizes product innovation analytics and the integration of AI into financial education amd investment strategies His insights have been published in outlets such as Business Insider IBTimes and Authority Magazine where he has written on corporate culture innovation and the application of AI in financial ecosystems

Together Tan and Salim serve as the public faces of the company with active presences on LinkedIn TwitterX Instagram and other platforms Both are frequently cited in media under searches such as Decentralized Masters Founders Tan Gera Decentralized Masters and Salim Elhila Decentralized Masters